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Why eCommerce is a Lot Like ICanHasCheezburger ; Banned from Google? Get Back in the Game ; SEW Experts: SEM Going Legit ? Literally EDU ; SearchCap: The Day In Search, July 3, 2008 ; SEW Experts...

Why eCommerce is a Lot Like ICanHasCheezburger
posted by Ecommerce

ICanHasCheezburger is a photoblog where users can submit funny cat pictures with captions. Users are encouraged to “Lolspeak” which has evolved into common buzzwords like “oh hai,” “ur doing it wrong,” “srsly” and “kthxbai.” A lot of people surf ICHC while they’re supposed to be working.

Ecommerce websites upload product pictures and descriptions. Etailers speak gibberish like “average conversion rate,” “landing page optimization” and “Geo-IP targeting.” A lot people shop online when they’re supposed to be working.

Today’s post is a tribute to online retailers and cat lovers everywhere. For each ecommerce topic, there is a Cheezburger pic and a link to a related article (most on Get Elastic, a few from our blogger frendz). Hope u likez. (If you’re on Sphinn or Mixx you can also Sphinn it or Mixx it).

Search Engine Marketing

SEO Myths

Jill Whalen’s Top 10 SEO Organic Myths
Lee Odden’s 5 Myths About SEO
Tadeusz Szewczyk’s Top 10 SEO Myths V2

Improving Click Through Rates

Short URLs Attract 250% Higher Click-Through in Organic Search
An Example of Excellent Search Result Marketing
PPC Advertising: Are You Selling Yourself in Your Ads?

Analytics

Marketing Pilgrim Guest Post: 8 Stupid Things Webmasters Do To Mess Up Their Analytics
Problogger Guest Post: Almost 7 Ways to Re-Optimize Your Blog Posts
All of our posts tagged analytics

Product Pages

Product Descriptions

Improve Product Descriptions Using Customer Reviews
Janet Meiners’ What Customers Want: More Detailed Product Descriptions

Show Products in Context

Can Product Images Improve Conversion?

Calls-to-Action / Cart Buttons

107 Add to Cart Buttons of Top Online Retailers
Call to Action Buttons: Does Size Matter?

Image Zoom

How Top Retailers Show Product Images

Increasing Average Order Value

Merchandising

Webinar: Effective Online Merchandising, What Sells?
Crazy Ecommerce Video: Customers Who Bought This Item Also Bought?
Check out all merchandising posts

Up-selling / Cross-Selling

Cross-Selling Tips for Online Retailers
User Generated Cross-Sells, Why Isn’t Anyone Doing It?
Read all cross-selling posts

Product Subscriptions

Amazon’s Novel Way to Increase Customer Loyalty
Asking Customers to Go Steady: Tips for Repeat Orders

Design and Usability

Site Navigation

See all posts about site navigation

Alternative Navigation

Office Max Reinvents Navigation

Site Search

Why You Should Turn On Google Site Search Today
Optimizing Site Search for Non-Product Information
Crazy Ecommerce Video: Zero Results Found
See all site-search articles

Pop-Ups

Design Vs. Art Blog: Pop-ups Are Bad for Usability

Slow Loading Pages

Alan Rimm-Kaufman shares tips for speeding up your site’s load time
Crazy Ecommerce Video: Banana-rama-rama-rama…

Registration Usability

Registration Usability: 87 Registration Forms Tested
Registration Usability - Permission Email Dos and Donts

Landing Page Optimization

Creating Compelling Copy

Browse all posts tagged Copywriting

Personalization / IP Targeting

Using Geo-IP To Tailor Content Delivery
Webinar Recap: Love, Faith & Hope: Conversion Meets Customer Behavior
Full replay of webinar: click here

Cart Abandonment

The Ecommerce Checkout Report

Trust-Building

Podcast: Building Trust with Hackersafe
Guest Post: Losing Customers at the Register: 12 Checkout Blunders

Dealing With FUDDs

Cart Abandonment: Nipping FUDDs in the Bud

Privacy Policies

Privacy Policy Usability Tips

Marketing Campaigns

Email Marketing

Make Emails Look Good With Images Off
Tips for Writing Welcome Emails
Do Your Email Subject Lines Deliver?
Check out all our email marketing posts.

Unwanted Email

Consumers Believe Spam Means Unwanted, Not Unsolicited Email

Product Guides / Tutorial Marketing


Copyblogger: The Return of Tutorial Marketing?

Holiday and Event Marketing

Webinar: 7 Simple Ways to Boost Your Holiday Conversion Rate
Webinar: 12 Things Retailers Must Learn from Christmas ‘07
View all posts tagged holiday marketing

Value-Added Incentives

Giving Gift Givers More Options

Customer Service

Live Chat

GrokDotCom: Make Your Live Chat Persuasive
Internet Retailer: 10 Tips for Employing Live Chat Profitably

Responding to Emails

Justin Palmer’s 25 Ways to Improve Customer Service
View all entries tagged customer service

Return Policies

Dodging Dishonest Customer Chargebacks

Free Return Shipping

Good Customer Service Still the Best Word-of-Mouth Strategy

Building Community / Social Media

Ratings and Reviews

How to Attract Customer Reviews
How to Ask for Customer Reviews, Nicely
Webinar: User Reviews: The Power of Social Commerce
All customer reviews articles

User Submitted Photos

Do Customer Submitted Photos Add Value?

Community Moderation

Fake Customer Reviews, Bad Product Reviews - What to Do?

Reputation Management

Invesp Guest Post: Common Reputation Management Issues and How to Address Them

Turning a Reputation Crisis into an Opportunity



3 Things to Die For: Web Analytics Unleashed

Free webinar: July 17th, 2008, 9am PT/12pm ET
Guest Panelist: Avinash Kaushik, Author & Analytics Evangelist, Google
Register to Attend...



You may also like these similar posts:Ecommerce Holiday Marketing Guide Love Your Landing Page: Tips to Increase Ecommerce Conversion Why You Should Turn On Google Analytics Site Search Today Short URLs Attract 250% Higher Click-Through in Organic Search Ecommerce Usability Study Shows Etailers Can Improve


Banned from Google? Get Back in the Game
posted by bhartzer

The Official Google Webmaster Central blog has posted steps on how to get reincluded in the search results should you find yourself in the unfortunate circumstance of being exempted. Mariya Moeva, of the Search Quality Team, hosts an entertaining how-to vid explaining the steps you should take when your site is Google-less. For those who can't or don't want to view the video, look below for the steps in text.

1. Check your access. Log into your Webmaster Tools account and check the Overview page to see what happened when Googlebot visited your site last. Also, check your robots.txt file to make sure there aren't any pages blocked that you want seen by Google.
2. Check your messages. There could be a message in your Message Center inbox of your Webmaster Tools account regarding your site.
3. Read the Guidelines. Make sure you know what Google does and does not allow for sites it lists in its search results.
4. Help Group. When all else fails, join the webmasters help group where other webmasters and Googlers can help determine what's going on.
5. Fix your site! Once you know what's wrong, fix your site!
6. Submit a Reconsideration Request. After you've made the fixes, submit a request for Google to check your site again.

Have you ever submitted a reinclusion request? Tell us about your experience in the comments.

Related Reading:
Google Updates SEO Recommendations Article


SEW Experts: SEM Going Legit – Literally EDU
posted by bhartzer

Many newcomers are looking for some kind of accredited SEM course. But for a university to offer such course, it must be created in theory, pass through boards and deans, and be completely vetted. That can take anywhere from two to five years. In today's SEM.EDU column, "SEM Going Legit – Literally EDU," Ron Jones outlines some of the existing college-level courses for SEM training.

» Full story


SearchCap: The Day In Search, July 3, 2008
posted by bhartzer

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Hitwise: Yahoo Properties Get More Traffic From Google Than Yahoo Search
In a way it should come as no surprise that most of Yahoo's own properties get more traffic from Google than from Yahoo Search, according to Hitwise. I would guess that's also true for Microsoft (though I'll wait for the blog post to confirm that).... How To Do A Google Reinclusion Reconsideration Request
Mariya Moeva and Bergy Berghausen of Google posted an excellent step by step instruction manual and video on when and how to submit a Google request for reinclusion in Google. In short, the steps are as follows: (1) Login to Webmaster Tools and check for any crawl errors, such as... WTF! US Court Declares You Have No Privacy On YouTube
You have no privacy on YouTube. So effectively declared a US judge yesterday. And now somebody in the US government better stop grandstanding about search and privacy protection and actually get some laws enacted now. Yesterday's move might be the ultimate incentive, as US politicians realize that what they've... Small Business Success Stories: What We've Learned So Far
A baker, a guitar teacher, a florist, and a real estate agent: Those are the four small business owners I've profiled in this space recently. Before I continue with more online marketing success stories, this seems like a smart time to step back and see what we've learned to...

Search News From Around The Web:

Applications & Portal Features


SEW Experts: Three Tips for Creating a Successful Blog
posted by bhartzer

Instead of focusing on where to find links, SEOs and site owners should think about setting up a site so people will want to link to it. In today's Link Building column, "Three Tips for Creating a Successful Blog," Sage Lewis notes that people usually put the cart (the links), before the horse (the content). But the horse is what drives the cart.

» Full story



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